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1/19/2010 Patsy Trice on Fox 5 San Diego 9/11/2009 Taylor Contributes to July 24th Marty Green’s Lunch
Roger planned to honor Marty’s birthday someday by establishing a program to feed the homeless across America. On July 24, 2008, the staff of Roger Green and Associates delivered 15 boxes of food and hygiene products they had collected to The Trenton Area Soup Kitchen in Marty’s honor. Marty Green’s First Lunch took place on July 24, 2009 in soup kitchens and food banks across America. Taylor Research was one of over 30 market research organizations to participate. Our donation was made to Helping Hands through Feeding America/San Diego. The goal is to blanket the nation and reach all 206 food banks supported by Feeding America. If you are interested in bringing Marty Green’s Lunch into your organization or would like to donate resources to help next year’s Lunch taking place on July 24, 2010, contact Roger Green via e-mail at rgreen@rogergreen.com or Colleen Cera at ccrea@rogergreen.com, or via telephone at 1-267-744-6400.
8/14/2009 MRA’s First Outlook Conference & Expo Marketing Research Association
1/8/2009 Betty Jo Lopez, Client Service Coordinator, Retires If you are among the lucky ones to receive "Hello, Betty Jo" letters, and you had grown accustomed to hearing her sweet, soothing voice, and you loved being made to feel so special with that "Taylor touch" Betty Jo so gracefully imparted to everyone, then you are a member of a huge group that will miss Betty Jo when she retires. After 14 loyal and fruitful years at Taylor Research, Betty Jo will retire on January 9, 2009. Having worked in market research for 34 years, Betty Jo was well known, respected and loved. Looking back on her distinguished career, Betty Jo says her greatest joy came from the many friends she made, and she will always treasure these close relationships. Team Taylor will miss Betty Jo, even more than our clients would miss the M&Ms Betty Jo always handed out so cheerfully.
9/27/2008 Taylor Research Exhibits at Adams Avenue Street Fair The Adams Avenue Street Fair, Southern California’s Largest FREE Two-Day Music Festival, covers 8 blocks of Adams Avenue and is attended by over 100,000 people each year. This year’s event, held on September 27-28, offered over 70 live music performances on six stages, three beer gardens and over 300 arts and crafts and food and beverage vendors.
From their booth at the Fair, Taylor Research handed out promotional materials and information to potential market research respondents. They also held a raffle, and the winners were: 1st Prize - $50 Chevron Gas Card, won by Francine Gallegos 2nd Prize - $25 AMC Movie Theater Card, won by Bari Zwim
3/13/2008 VP of Operations Harriett Huntley to retire After 20 years of dedicated and distinguished service, Taylor Research’s Vice President of Operations, Harriett Huntley, will retire effective March 28, 2008. During her career at Taylor, Harriett has been an integral contributor to the success of the company. She served our industry on both chapter and national levels. During her tenure, Harriett held many key positions, including San Diego AMA Secretary (1990), Southern California MRA President (2001-2002), Southern California MRA Director at Large (1998-2001), and received the prestigious MRA Chapter Award (1995). Harriett’s immediate plans are to spend more time with her family and do some traveling. While all of us at Taylor Research are happy for Harriett and this new chapter in her life, her ability and enthusiasm will be greatly missed.
11/1/2007 Halloween Party! Here are some pictures from our annual Halloween Party. Click Here to View
5/7/2007 Taylor Research named Top-Rated Facility by Impulse Survey for seventh consecutive year. Taylor Research was recently named as one of the top-rated market research/focus group facilities in the world in the 2007 edition of Impulse Survey of Focus Facilities. Taylor Research was first awarded this honor in 2001, and has been every year since. Impulse Survey of Focus Facilities is published by Impulse Research Corporation, Los Angeles, California, and is the premier publication in ranking focus group discussion and viewing facilities throughout the world, based on a survey of over 5,000 moderators and researchers worldwide. Facilities are rated on the quality of a wide variety of criteria, using a scoring scale from 1 to 99. These include recruiting; staff personal and the services they provide; the physical facility, including conference and viewing rooms; location; food service; and value. An overall score, which is a weighted average of the ratings for all criteria, is then determined. To be awarded a "Top-Rated" distinction, the facility must have received an overall rating of "Excellent" (80 points or greater) by moderators and researchers worldwide.
4/20/2006 Two Taylor Research staffers earn coveted PRC certification Ben Sheck and Kimberly Keller have earned the prestigious PRC (Professional Researcher Certification). Ben Sheck, Medical and Field Director, and Kimberly Keller, Project Manager, were awarded PRC certification by the Marketing Research Association, signifying that they have met a stringent set of criteria and possess the knowledge and practical experience in marketing research necessary to earn this esteemed credential. The Professional Researcher Certification was developed as a powerful professional tool for researchers of all levels of work experience and education. It is the goal of MRA to encourage high standards within the profession in order to raise competency, establish an objective measure of an individual’s knowledge and proficiency and to encourage continued professional development.
2/15/2005 Taylor Research Open House, Nov 3, 2004 Recently, we had an open house to celebrate the completion of our San Diego facility re-design and remodel.
12/10/2004 Taylor Research Remodels At Taylor Research, we are constantly striving to make our services and facility the finest available. Our commitment to you, our client, is to make your experience here at Taylor as rewarding, efficient and productive as possible. To help us meet that commitment, we made the decision some time ago to re-design and remodel our San Diego facility. We looked at all the ways in which our clients would be better served by this remodeling. First, and foremost, the remodeling provides an exciting, fresh, colorful and yet very professional environment. We believe this makes Taylor Research a facility that enables the highest level of service and productivity to flourish. Because Taylor Research is a growing, technologically advanced organization, we wanted our facility to match that level of capability, expertise, quality, and client services. Our expanded lobby area is spacious and inviting, and enables us to immediately make our clients and respondents comfortable, allowing us to better facilitate the tasks for that day. Our new audio and video room and equipment are state-of-the-art. We are now able to meet even the most demanding requirements quickly and easily, all in-house. Now that we have completed our remodeling, we invite you to visit us online where you can see before and after pictures of the new Taylor Research. We sincerely believe that when you book your next focus group or research project with us, you will be as pleased as we are with our new facility and added services.
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Marty Green’s Lunch is a tribute to a unique entrepreneur, humanitarian and donor to causes.
Marty was born on July 24, 1921, and passed away in 2006. While reviewing his father’s effects,
Roger discovered that one of his favorite charities — Feeding America — was one of his
father’s as well.
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